U.S. gift-giving data

Gift Giving Statistics: U.S. Consumer Spending Trends

Key gift-giving figures for major occasions, collected in one place for easy reference. Last updated September 10, 2026.

At a glance

Five figures that show the scale of giving.

These figures reflect planned consumer spending or celebration behavior reported in the latest available survey for each occasion.

Valentine's Day

$29.1B

Americans were expected to spend a record $29.1 billion for Valentine's Day in 2026.

Source: National Retail Federation, 2026 Valentine's Day survey

Mother's Day

$38B

Mother's Day spending was expected to reach $38 billion in 2026, with shoppers budgeting $284 per person.

Source: National Retail Federation and Prosper Insights & Analytics, 2026 Mother's Day survey

Father's Day

$27.9B

Father's Day spending was expected to reach a record $27.9 billion in 2026. Seventy-seven percent of consumers planned to celebrate.

Source: National Retail Federation and Prosper Insights & Analytics, 2026 Father's Day survey

Graduation

$7.2B

Graduation gift spending was expected to reach $7.2 billion in 2026. Thirty-nine percent of respondents planned to buy a gift.

Source: National Retail Federation and Prosper Insights & Analytics, 2026 graduation survey

Winter Holidays

91%

Ninety-one percent of consumers planned to celebrate the 2025 winter holidays, budgeting an average of $890 for gifts and seasonal items.

Source: National Retail Federation, 2025 winter holiday consumer survey

What the figures show

Giving has a calendar, but the thought behind it stays personal.

Major occasions bring together large numbers of people looking for a way to mark a relationship or milestone. The data shows how strongly shoppers continue to show up for those moments, whether they are celebrating a parent, a partner, a graduate, or the winter holidays.

For a practical guide to choosing a present that feels personal, visit our gift guide. For gifts designed around the home, explore gifts for home.

Sources and method

How to read this page.

Each figure is taken from a National Retail Federation consumer survey, published for the occasion and year named in the source. Spending figures are survey estimates, not final retail sales. The page uses the latest available survey for each occasion, so years vary by publication schedule.

Cite this page

Your Shop. “Gift Giving Statistics: U.S. Consumer Spending Trends.” Updated September 10, 2026. https://shophere.tech/gift-giving-statistics.